16Personalities

Master graduation project

Project breif

This report evaluates the UI and UX design project for the 16Personalities application, a popular platform for personality assessments based on the Myers-Briggs Type Indicator (MBTI). The project aimed to enhance user engagement and satisfaction by creating an intuitive, visually appealing, and mobile-responsive interface. Key strengths of the design include a user-centred approach that emphasizes ease of navigation, clear content presentation, and interactive elements that sustain user interest throughout the assessment process. However, the project also revealed areas for improvement, particularly in personalization and social interaction. Users desired more tailored insights and enhanced social features that could foster greater community engagement. This report reflects on the achievements and challenges of the project, offering insights into the effectiveness of the current design and suggesting directions for future development.

By focusing on these areas, the following research questions will be inquired:

1. How do users perceive the overall usability of the app’s interface, and what specific elements (e.g., navigation, layout, colour scheme) most significantly impact their experience?

2. What are the common pain points or challenges users face when interacting with the app, and how can these be addressed through design improvements?

3. How does Gen Z user demographic group interact with the app, and how can the design be optimized to accommodate diverse user groups?

Project thinking process

User Experience

Competitor analysis

	Crystal	Truity	Human Metrics
Strength	Crystal is tailored for professional environments, helping teams work more effectively together It integrates with platforms like LinkedIn and Slack, providing seamless functionality in a professional context Provides customized insights and recommendations based on team dynamics	Truity provides multiple types of personality assessments, appealing to a broader audience The reports generated are comprehensive, offering in-depth insights and practical advice Truity is often used in professional settings for team building and career development	All tests are freely accessible, which attracts a large number of users The tests are straightforward and easy to understand Offers a wealth of information and resources related to personality types
Weakness	Its primary focus on business users might limit its appeal to individual users looking for personal insights Some features are behind a paywall, which might be a barrier for small businesses or individuals	Some of the more detailed reports and features require payment, which can be a deterrent for some users While functional, the website's design is less polished compared to 16Personalities	The user interface is outdated and less engaging compared to competitors like 16Personalities The analysis and reports are less detailed compared to paid competitors
Opportunity	By offering more individual-focused assessments, Crystal could broaden its market Adding more integrations with other professional tools and platforms	By offering more free content, Truity could attract a larger user base Increasing partnerships with businesses for employee development	Updating the design and user experience could attract more users Introducing premium reports or additional services could generate revenue
Threat	Businesses might cut back on spending for tools like Crystal during economic downturns Other business tools with similar functions could pose a threat	The availability of free personality tests could undermine Truity’s paid model The personality test market is becoming crowded with numerous options	Newer, more user-friendly websites could lure away its user base The market is saturated with similar free tests, making it hard to stand out

SWOT analysis

Surveies

Have you heard or tested 16Personalities before?

What features do you find most useful on the 16Personalities website? (Select all that apply)

How would you rate the quality of the content provided on the 16Personalities website?

How easy is it to navigate the 16Personalities website?

Have you ever purchased premium content from the 16Personalities website?

How likely are you to use a 16Personalities mobile application if one were available?

How often do you think you would use a 16Personalities mobile application?

What is your age group?

What is your occupation?

What features would you like to see in a 16Personalities mobile application? (Select all that apply)

The questionnaire included questions about 16Personalities so that respondents could better understand and provide more authentic ideas and feedback on the application design. After receiving the results, I started analysing the data and comparing them with my ideas to make changes. The project must be made more valuable to make the application meet the market requirement. Also, at this point, I can picture the user demographic for the application. Then, two user personas were used to meet different requirements.

User Demographic

Age: 18+ Generation Z (born in mid-1990s to early 2010s)
Gender: Appeals to all genders
Occupation: College Student
Location: The United Kingdom

Income level
Part-time Work: May have a part-time job or internship to gain experience and supplement income
Career Aspirations: Interested in identifying career paths that align with their personality and strengths

Technology adoption
Device Usage: Heavy reliance on smartphones, laptops, and tablets for both academic and personal use
Social Media: Active on platforms like Instagram, TikTok, Twitter, and LinkedIn

Behavioural Patterns
Engagement: Engages with interactive content and enjoys personalized experiences
Curiosity: High level of curiosity about themselves and the world around them
Community-Oriented: Values connections with peers and enjoys being part of communities with shared interests

Goals and Motivations
Self-Discovery: Keen on understanding their personality, strengths, and weaknesses to make informed life choices
Career Preparation: Motivated to find career paths that align with their personality and skills
Personal Growth: Interested in personal development and improving interpersonal relationships

Challenges and Pain Points
Desires a sense of belonging and community where they can connect with like-minded individuals
Prefers easily accessible, concise, and trustworthy information
Needs apps to integrate smoothly into their daily routines without being intrusive or time-consuming